It’s no secret that big companies like Dell and Gatorade have teams that are dedicated to monitoring their brands. Gatorade revealed their Mission Control Center in this YouTube video and claims to be setting the stage for digital leadership by monitoring, listening and engaging with what people say about their brand.
Not everyone has the budget to hire a staff or buy a dozen flat screen TVs to set up a monitoring center. But we do understand the value of listening, creating dialogue and letting customers know they’ve been heard.
The following social media infographic shows you how to build your own free social media command center!
These free social media tools can help you create your own social media command center from the comfort of your own home.
Listen: It’s too time-consuming to scour the Web for articles, reviews and comments on what people are saying about your brand. By setting up automated alerts or creating content tasks, you can get notified every time your brand is mentioned on the Web. We recommend trying out the following free social media tools:
- Google Alerts – Monitors activity based on keywords or phrases
- Google Reader – Monitors social media blog posts
- If This Then That – Ifttt creates content tasks, triggers and actions
- Social Mention – Searches user-generated content
- Guzzle – Monitors a customized feed
Engage: There’s nothing more exciting than having a really big brand follow you on Twitter. By using tools that automate Follow/Unfollow management and tracking @mentions and retweets, you can be sure that you’ll engage with the people who are talking about your brand. Be sure to also engage with people that talk about your competitors with these tools:
- Twitterverse – Monitors Twitter and Facebook
- Wildfire – Monitors social campaigns
- Social Oomph – View @Mentions and Retweets
- Twollow – Follow/Unfollow management
- InstaFollow – Lists followers based on interests
Respond: Have you ever tweeted about a bad customer experience, and had the company directly contact you to rectify the situation? It can be cumbersome to manage several accounts, so these tools can help you respond in one central place:
- Hootsuite – Manage multiple networks in one step
- CoTweet – Collaborate on responses and track activities
- Seesmic – Advanced scheduling features
- Brizzly – Web-based client to manage all accounts
As evidence-based marketers, we’re constantly testing new and upcoming products, so be sure to let us know if you have any other favorites.