he cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflowing rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes. Strategic sessions on marketing, development and sales were led by a wide range of industry leaders including analysts from Virgin America, Twitter and Forrester Research.
The attendees were noticeably more international this year, coming from more than 60 countries around the world. And although Salesforce did not release details regarding professional track, it seemed that there was much more interest in cloud computing topics affecting customer service, marketing and social media than ever before.