An Illustrated Guide to Optimal SEO Process [INFOGRAPHIC]

Several weeks ago, we guest blogged on ProBlogger about SEO Automation, discussing redundant optimization tasks that were probably best left to tools, with the goal of getting more time to focus on actual strategy and execution. We also published an SEO automation infographic that was created by our SEO for Salesforce product team, which appears [...]

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Google’s “not provided” Keyword Impact Exceeds 18% Across Tech Sites, 13% In Healthcare

Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]

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The 12 Best Evidence-Based Marketing Tools

Expensive wines taste better. That was the conclusion drawn by Freakonomics authors Steven D. Levitt and Stephen J. Dubner after reviewing a series of studies that asked wine drinkers to rate wines when presented with price points that were intentionally misleading. While that makes for an interesting study in sociology, it’s not quite enough information [...]

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Check Out Our New SEO for Salesforce Video

At long last, the new marketing video for the upcoming release of SEO for Salesforce 2.0 is available.    SEO for Salesforce is an SEO automation app that enables marketers to improve SEO performance with revenue-based strategies. SEO for Salesforce is the first SEO app that works seamlessly within the Salesforce.com CRM, where many companies [...]

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How Twitter Hashtags Can Hurt Your SMO Strategy

Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag appeared on Twitter in 2007, they have helped organize seemingly disparate posts into cohesive themes, aided followers in finding like-minded souls when [...]

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SMO Strategy: How to Leverage Facebook’s New Developer Plugins

Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button. The benefits of this change to brands is [...]

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How Site Speed Affects Google Search Ranking

After at least a year of public discussion, Google officially announced that site speed – roughly defined as page load time – is a part of Google’s search algorithm. Our clients are already asking us how this change will affect their search ranking, and whether it’s something they should pay attention to. The answer to [...]

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B2Bs To Increase Social Media Spend

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise. Planned social media spend on B2B services in the next 12 months jumped to 11% in 2010, [...]

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Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

So many keywords, so little time. Which keywords should you focus on during your next SEO campaign? Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and [...]

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Will Google’s Personalized Search Results be Bad for Startups?

Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again. In 2007, Google began experimenting with personalized search results – serving up a unique set of Web [...]

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