Evidence Based Marketing Blog

This post reveals one of our favorite techniques for discovering social comment marketing opportunities.  When done responsibly, comment marketing on blogs and other social channels isn’t just an opportunity to create value for your brand. It’s also an opportunity to posit yourself as an expert in your niche while earning a contextually relevant link back [...]

As of late, it seems that the world is obsessed with big data, and what to do with it. Within the next few weeks, you’re likely to hear more astounding facts about data. Every few months since 2008, analysts have been proclaiming that more data was generated in that particular year than in the previous [...]

As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Institute (CMI), 60% of B2B businesses surveyed say they plan to increase their content marketing budgets over the next 12 months. One way that brands consistently [...]

Recently, AJ Kumar wrote an article in Entrepreneur entitled “How Apple’s Siri Could Destroy Local SEO.” It explains that Apple’s voice recognition app Siri will reduce the number of traditional local searches. Instead, queries will be directed to the app, which will then will display arbitrary search results. While Kumar’s article is thoughtful, its title [...]

Over the past year, web publishers across nearly all industries have been noticing visits from iPad ratchet up significantly. This is especially true if you’re in tech, fashion or another business that attracts an upmarket clientele. With good reason, you’ve been thinking about how to create an awesome experience for your iPad visitors. But according [...]

Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]

Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]

Adam Greco has long been a visionary leader in the web analytics industry. He began his career managing the website for the Chicago Mercantile Exchange, became one of the founders of the Omniture Consulting group, and then served as Senior Director of Web Analytics at Salesforce.com. Now, as a senior partner at Web Analytics Demystified, [...]

Back in July, when Netflix announced structural pricing changes that enraged a vocal segment of its customer base, we noticed a spike in certain search queries and social media posts that suggested a fresh wave of home entertainment comparison shopping. Tactically, we also noticed that, despite tens of thousands of public complaints, Netflix adopted a [...]