Over the past year, web publishers across nearly all industries have been noticing visits from iPad ratchet up significantly. This is especially true if you’re in tech, fashion or another business that attracts an upmarket clientele. With good reason, you’ve been thinking about how to create an awesome experience for your iPad visitors. But according [...]
It’s no secret that big companies like Dell and Gatorade have teams that are dedicated to monitoring their brands. Gatorade revealed their Mission Control Center in this YouTube video and claims to be setting the stage for digital leadership by monitoring, listening and engaging with what people say about their brand. Not everyone has the [...]
Just when we thought people were getting real about Klout, PeerIndex and other services intent on measuring your social influence, we’re noticing a fresh wave of anxiety rippling across the tech landscape. Evidence-based marketers can’t help but be attracted to metric-based popularity scores, especially when it comes to the brands they work for. But at [...]
Earlier this year, Timothy Ogden wrote an article entitled, “Why Cause Marketing Can Actually Backfire.” The article, published on Forbes.com, asks the question: is cause marketing good for brands? Ogden also seeks to transcend a corporate agenda by implying that cause marketing is doing more harm than good to the world at large. Of course, [...]
According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar products, engagement strategy becomes key to a brand’s success. Social Media platforms are continuously offering new ways for brands to engage their [...]
The first time the concept of a CLO came onto my rader was in 2007, when eConsultancy published an article called “Introducing the Chief Listening Officer.” Contrary to its title, the article was not actually a demand for companies to begin filling that precise position, but was instead an early call for brands to view [...]
In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached? This is a particularly important question to social media marketers because customers are increasingly turning to social media channels for customer support [...]
Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button. The benefits of this change to brands is [...]
For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late. Although this term is still somewhat [...]
Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. [...]
