iPad Site Optimization Is Sexy, But the Money Points to Mobile Phones

Over the past year, web publishers across nearly all industries have been noticing visits from iPad ratchet up significantly. This is especially true if you’re in tech, fashion or another business that attracts an upmarket clientele. With good reason, you’ve been thinking about how to create an awesome experience for your iPad visitors. But according [...]

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5 Promising Cloud Marketing Solutions

In their song “Cut Your Hair”, the rock band Pavement acerbically mused on the ceaseless stream of bands starting up in their music scene. “I saw another one, just the other day … a special new band,” they sang. Nearly two decades later, Pavement could easily rewrite those lyrics to lampoon the tech scene, since [...]

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Cause Marketing: Moving Beyond Corporate Slacktivism

Earlier this year, Timothy Ogden wrote an article entitled, “Why Cause Marketing Can Actually Backfire.” The article, published on Forbes.com, asks the question: is cause marketing good for brands? Ogden also seeks to transcend a corporate agenda by implying that cause marketing is doing more harm than good to the world at large. Of course, [...]

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Michelle Swan On How to Create an Army of Brand Ambassadors [Interview]

Michelle Swan is Senior Director of Communications for Appirio, a cloud solutions provider based in San Mateo, California. While leading the public relations, analyst relations and internal communications functions at Appirio, the company has been recognized by organizations such as Bloomberg BusinessWeek, InformationWeek, Gartner and IDC. Appirio was also recently honored as a 2012 Technology [...]

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Predicting Netflix Customer Losses Using Social Media and Search Data

Back in July, when Netflix announced structural pricing changes that enraged a vocal segment of its customer base, we noticed a spike in certain search queries and social media posts that suggested a fresh wave of home entertainment comparison shopping. Tactically, we also noticed that, despite tens of thousands of public complaints, Netflix adopted a [...]

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How to Build Links Using Infographics

This infographic demonstrates how influential PR still is to any industry news site or blog, and then illustrates how SEOs can use PR tactics and improve upon the process by adding additional link value. This concept was first discussed in greater detail on the YouMoz site.

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New Evidence That Quality Content Will Rule The Web

By now we are all familiar with Google’s aggressive push to improve the quality of its search results. So far, it has implemented ranking algorithm changes that sought to punish content farms, many of which published thousands of articles a week with the primary goal of ranking well in search results in order to display [...]

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How Sexism Increased Sales for Yorkie

While walking through my local international market at lunch, I stumbled upon one of the candy bars I grew up with in England – the Yorkie. Unlike most other candy bars, the Yorkie’s advertising slogan is relatively shocking. It leads with the tag line, “It’s Not For Girls.” The Yorkie bar was originally conceived as [...]

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The Myth of the Chief Listening Officer

The first time the concept of a CLO came onto my rader was in 2007, when eConsultancy published an article called “Introducing the Chief Listening Officer.” Contrary to its title, the article was not actually a demand for companies to begin filling that precise position, but was instead an early call for brands to view [...]

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How to Optimize a Press Release for Search and Social Media

Press releases have been a key tool for public relations professionals as far back as turn of the 20th century, and the goals, methods and procedures for creating them have stayed relatively the same. A release will generally follow a standard format, starting with an interesting and informative headline, followed by more detailed paragraphs with [...]

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