Evidence Based Marketing Blog

  Paid search managers regularly monitor campaigns to analyze and evaluate trends, changes in performance or the effect of recently implemented optimization strategies. But sometimes it can difficult to pinpoint the exact reason for a change in campaign performance, as was the case when Evidence-based marketing investigated a recent decrease in PPC performance. Conversions Analysis [...]

Expensive wines taste better. That was the conclusion drawn by Freakonomics authors Steven D. Levitt and Stephen J. Dubner after reviewing a series of studies that asked wine drinkers to rate wines when presented with price points that were intentionally misleading. While that makes for an interesting study in sociology, it’s not quite enough information [...]

A few months ago, we reported that Bing paid search ads were yielding more leads at less cost for select clients in the healthcare and legal professions. Today Search Engine Roundtable’s Chris Boggs reported higher revenue from Bing and Yahoo for four client sites, with Google lagging in third, despite much higher search volume. This is consistent with what [...]

In our last blog post, we revealed that DemandResults has reaped 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests. To recap, our tests were across a handful of clients in the legal and healthcare industries on a cumulative spend of about $500,000. While we’re confident in our data analysis, [...]

Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested. In late 2009, DemandResults began using Bing for legal industry [...]

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of fans, impressions and clicks gained as a result of an ad campaign. Similar to Google AdWords and other PPC programs, Facebook conversion tracking will work via a Javascript snippet that will be placed into the [...]

Domestic AdWords users discovered a new item in their AdWords top navigation this week – a beta tab called”Opportunities.” This effort appears to be Google’s strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find. Upon clicking the opportunities tab, you’ll [...]