Mobile Darwinism: The Future of Mobile Technology in the Workplace

The growing demand for WiFi has birthed a new reality called Mobile Darwinism. According to The iPass Global Mobile Workforce Report, technology and data consumption are rapidly evolving at a rate that makes it difficult for mobile networks to adapt. Those who fail to meet these new demands will quickly fall behind the herd. We [...]

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5 Mobile Marketing Tips for Your Business and Productivity Apps

A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with mobile games like Angry Birds, ABI Research predicts that more revenue will be created outside of gaming because of [...]

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Is Nimble Poised to Become the Definitive Lightweight CRM?

The social media explosion has rocketed forth an interminable cosmos of real-time data, waiting to be leveraged by agile marketers. If correctly mined, then social data can beget actionable insight. While larger customer relationship management (CRM) solutions like Salesforce and Oracle can help brands with complex tasks like lead forecasting, Nimble CEO Jon Ferrara feels [...]

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5 Ways to Improve Blog Performance

As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Institute (CMI), 60% of B2B businesses surveyed say they plan to increase their content marketing budgets over the next 12 months. One way that brands consistently [...]

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Apple’s Siri Reinforces a Need for Local SEO

Recently, AJ Kumar wrote an article in Entrepreneur entitled “How Apple’s Siri Could Destroy Local SEO.” It explains that Apple’s voice recognition app Siri will reduce the number of traditional local searches. Instead, queries will be directed to the app, which will then will display arbitrary search results. While Kumar’s article is thoughtful, its title [...]

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iPad Site Optimization Is Sexy, But the Money Points to Mobile Phones

Over the past year, web publishers across nearly all industries have been noticing visits from iPad ratchet up significantly. This is especially true if you’re in tech, fashion or another business that attracts an upmarket clientele. With good reason, you’ve been thinking about how to create an awesome experience for your iPad visitors. But according [...]

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Marketing Trend: Mobile Design Dictating Web Design

With over a billion smartphones in use, it’s hard not to scoff and turn up my brow when I read the words “mobile is the future.” According to Socialnomics, half of all searches are conducted on mobile devices. Make no mistake: mobile is the present. Of course mobile technology will play an incremental role as [...]

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Mobile Usage Survey: Web Browsers Used More Than Apps, Social Media

Web sites, you are still loved. A new study of mobile device usage appears to show that visiting web sites is still a slightly more popular activity than using apps, and substantially more popular than visiting blogs or social media sites. This comes despite a massive proliferation of hundreds of thousands of apps for iPhone, [...]

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Obama Campaign Leading the Tech Curve with Mobile Payments Device

Square, the mobile payments device that turns any iPhone or iPad into a mobile credit card processor, already had mogul Richard Branson as an investor. Until today, it was hard to imagine Square adding a bigger superstar endorsement to its roster. Enter President Obama’s re-election campaign, which will be using Square for mobile fundraising. During [...]

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