A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with mobile games like Angry Birds, ABI Research predicts that more revenue will be created outside of gaming because of [...]
Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan base through an integrated suite of applications and features. As Senior Vice President of Marketing and Business Development at Fan Appz, David Barad keeps his clients [...]
As evidence-based marketers, we strive for complete visibility. Though clicks can be an excellent way to prove the impact of marketing engagements, they are not without their limitations. For many B2B and B2C companies, a sizable percentage of conversions occur offline, via the telephone. Though we have used call tracking solutions with several of our [...]
SEO strategies have changed immeasurably over the past decade. In the past couple of years alone, search personalization, constant changes to the Google algorithm, the rise of social media and the demise of Yahoo have been major game changers. None will be as transformative as the change to revenue-based SEO. Put another way, corporate executives [...]
So the source material of your latest marketing campaign is non-digital – a flyer, print catalog or magazine ad. Most marketers would simply shrug at the thought of doing any performance tracking. If they want performance metrics, let them build a mobile app. Well, Marie Antoinette, there are always ways to track results. It’s easier than [...]
For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]
Paid search managers regularly monitor campaigns to analyze and evaluate trends, changes in performance or the effect of recently implemented optimization strategies. But sometimes it can difficult to pinpoint the exact reason for a change in campaign performance, as was the case when Evidence-based marketing investigated a recent decrease in PPC performance. Conversions Analysis [...]
Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but [...]
Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every [...]
As reported by the Los Angeles Times, Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses. Currently, limited analytics are provided in part by 3rd party developers, but you have to [...]
