Mystery Shopper Campaigns: Which Metrics Matter?

Your sales team is your front line. They are your strikers, your power forwards and your running backs. As evidence-based marketers we spend ample time generating leads, but in the end, we can only bring leads to Sales. It’s up to the sales team to escort them through the sales funnel. Though it would be [...]

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Three Great Infographics About Lead Nurturing

Lead nurturing is about automating a simple process that sales professionals have known about since the dark ages: window shopping. Brick-and-mortar stores discovered long ago that certain types of shoppers enjoy the thrill of the hunt just as much as the kill, which lead to some very extravagant department store windows.  These days, many B2B [...]

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