3 Easy Ways to Optimize Your Calls-to-Action

As marketers, our job in a nutshell is to inspire people to take action. Even if this desired action is to sign up for a webinar, I often imagine that I’m marketing a skydiving excursion, which is to say, that I’m asking people to spend money to jump out of an airplane. After all, at [...]

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Is Nimble Poised to Become the Definitive Lightweight CRM?

The social media explosion has rocketed forth an interminable cosmos of real-time data, waiting to be leveraged by agile marketers. If correctly mined, then social data can beget actionable insight. While larger customer relationship management (CRM) solutions like Salesforce and Oracle can help brands with complex tasks like lead forecasting, Nimble CEO Jon Ferrara feels [...]

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How Call Tracking is Changing Marketing

Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]

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David Barad on the Future of Facebook Marketing [Interview]

Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan base through an integrated suite of applications and features. As Senior Vice President of Marketing and Business Development at Fan Appz, David Barad keeps his clients [...]

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The Psychology of Color: How a Color Change Caused 50% More Clicks

“The world is a carousel of color.” So proclaimed the theme song to Walt Disney’s 1954 television program, “The Wonderful World of Color.” As we ride around on this so-called carousel, it’s only natural for us to be stirred and moved by the colors that swirl around us. Have you ever felt pacified by a [...]

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Google Bid-Per-Call Announcement Validates Call Metrics

As evidence-based marketers, we strive for complete visibility. Though clicks can be an excellent way to prove the impact of marketing engagements, they are not without their limitations. For many B2B and B2C companies, a sizable percentage of conversions occur offline, via the telephone. Though we have used call tracking solutions with several of our [...]

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Social Media Scoring: How to Find Key Influencers

As evidence-based marketers, we are necessarily preoccupied with scoring leads. But as we develop social CRM strategies, lead scoring must be extended to include a means of measuring social media influence. As a Worldcom Public Relations Group survey shows, social media is claiming a bigger slice of marketing budgets. In order to maximize social ROI, [...]

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Three Great Infographics About Lead Nurturing

Lead nurturing is about automating a simple process that sales professionals have known about since the dark ages: window shopping. Brick-and-mortar stores discovered long ago that certain types of shoppers enjoy the thrill of the hunt just as much as the kill, which lead to some very extravagant department store windows.  These days, many B2B [...]

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Social CRM: Winning the Battle of the Brands

Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers they are eager to embrace automation technology and ramp up engagement strategies to “out-post” the competition. But an IBM study entitled “From Social Media to [...]

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Dan Kaplan On Metrics, Marketing Automation and Twilio’s Meteoric Rise [Interview]

Twilio, a  cloud communications company based in San Francisco, is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service that allows web developers to integrate phone calls, text messages, and IP voice communications into their web, mobile, and traditional phone applications. DemandResults recently utilized [...]

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