An Illustrated Guide to Optimal SEO Process [INFOGRAPHIC]

Several weeks ago, we guest blogged on ProBlogger about SEO Automation, discussing redundant optimization tasks that were probably best left to tools, with the goal of getting more time to focus on actual strategy and execution. We also published an SEO automation infographic that was created by our SEO for Salesforce product team, which appears [...]

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How to Build Your Own Free Social Media Command Center [Infographic]

It’s no secret that big companies like Dell and Gatorade have teams that are dedicated to monitoring their brands. Gatorade revealed their Mission Control Center in this YouTube video and claims to be setting the stage for digital leadership by monitoring, listening and engaging with what people say about their brand. Not everyone has the [...]

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The Psychology of Color: How a Color Change Caused 50% More Clicks

“The world is a carousel of color.” So proclaimed the theme song to Walt Disney’s 1954 television program, “The Wonderful World of Color.” As we ride around on this so-called carousel, it’s only natural for us to be stirred and moved by the colors that swirl around us. Have you ever felt pacified by a [...]

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The Evolution of SEO [INFOGRAPHIC]

  SEO strategies have changed immeasurably over the past decade. In the past couple of years alone, search personalization, constant changes to the Google algorithm, the rise of social media and the demise of Yahoo have been major game changers. None will be as transformative as the change to revenue-based SEO. Put another way, corporate executives [...]

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How to Build Links Using Infographics

This infographic demonstrates how influential PR still is to any industry news site or blog, and then illustrates how SEOs can use PR tactics and improve upon the process by adding additional link value. This concept was first discussed in greater detail on the YouMoz site.

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Infographic: A 30 Second Guide to Revenue-Based Marketing

For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]

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Infographic: B2B Lead Nurturing Guide

  Any good marketer wants to funnel their leads through the sales cycle as quickly as possible – the hard task is understanding the right amount of touches it takes. For a 60 day sales cycle, we’d start by nurturing a lead the following ways: Day 1: Introductory Phone Call Day 2: Follow Up Email [...]

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Infographic: A 30 Second Guide to Call Tracking

Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but [...]

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What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers

Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”), the level of marketing insight is unprecedented among existing social media tools. This tool confirms Facebook’s commitment to make the network highly effective for evidence-based [...]

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Ad Revenue Trends Toward Evidence-Based Marketing

Online ad revenue gained ground during 2008, according to an industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB). As expected, Search Engine Marketing (SEM) was the top gainer. Search marketing offers the unique opportunity to offer a product at the exact moment that a search query is performed. In addition, enhancements in [...]

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