The Social Business: From Data to Insight to Action

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

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David Barad on the Future of Facebook Marketing [Interview]

Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan base through an integrated suite of applications and features. As Senior Vice President of Marketing and Business Development at Fan Appz, David Barad keeps his clients [...]

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Banking on the Facebook App Economy

Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, [...]

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Trends in Facebook App Popularity

Tracking trends in Facebook app usage is important for social media marketers. When Facebook users add and use applications, they are doing far more than having a meaningful interaction with a brand or concept. They are also providing more information about their preferences, friends and desires than they ever would by simply becoming a Fan [...]

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Facebook Developers Go Legit in New App Directory

By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely simple broadcast/radar station, Facebook has quickly grown from the Web’s most compelling friend and contact management solution to a bonafide entertainnment and lifestyle destination. [...]

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What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers

Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”), the level of marketing insight is unprecedented among existing social media tools. This tool confirms Facebook’s commitment to make the network highly effective for evidence-based [...]

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Clara Shih Discusses B2B Lead Generation on Facebook

In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook Era, cited the oft-repeated advertising phrase, “I know I’m wasting half of my marketing and advertising dollars, I just don’t know which half,” [...]

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What Facebook Polls Mean for Brands and Consumers

Earlier this year, Facebook debuted several types of new engagement ads, including some that enabled advertisers to conduct polls. Because poll results appeared in site news feeds, polls that were particularly engaging theoretically stood a much higher chance of attracting the participants’ friends than conventional ads. Facebook is mum on how the experiments have worked so far, [...]

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Why Facebook Appeals to Evidence-Based Marketers

Nielson’s March Report Global Faces and Networked Places reports that despite smaller audiences, social networking sites Bebo and MySpace are far ahead of Facebook in terms of monitization. Bebo, which has 1/3 the audience of Facebook, has managed to attract one and a half as many advertisers. The report cites those networks’ focus on entertainment content as a primary [...]

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