by Jesse Davis
on July 25, 2012
in Case Studies, Content Marketing, Lead Generation
As marketers, our job in a nutshell is to inspire people to take action. Even if this desired action is to sign up for a webinar, I often imagine that I’m marketing a skydiving excursion, which is to say, that I’m asking people to spend money to jump out of an airplane. After all, at [...]
by Jesse Davis
on February 27, 2012
in Blogging, Content Marketing, Mobile Marketing, Search Engine Optimization (SEO)
As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Institute (CMI), 60% of B2B businesses surveyed say they plan to increase their content marketing budgets over the next 12 months. One way that brands consistently [...]
by Jesse Davis
on January 17, 2012
in Advertising, Content Marketing, Customer Relationship Management (CRM), Evidence-Based Marketing, Marketing Automation, Public Relations, Social Media Marketing
In their song “Cut Your Hair”, the rock band Pavement acerbically mused on the ceaseless stream of bands starting up in their music scene. “I saw another one, just the other day … a special new band,” they sang. Nearly two decades later, Pavement could easily rewrite those lyrics to lampoon the tech scene, since [...]
appifier, clicksquared, cloud app, cloud marketing, cloud solution, contactually, cross channel marketing, Kiip, parse.ly, social media marketing, Startups
by William Tyree
on January 16, 2012
in Case Studies, Content Marketing, Evidence-Based Marketing, Search Engine Optimization (SEO), SEO Tools
Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]
by Jesse Davis
on October 12, 2011
in B2B Lead Generation, Content Marketing, Evidence-Based Marketing, Lead Generation, Marketing Automation
Twilio, a cloud communications company based in San Francisco, is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service that allows web developers to integrate phone calls, text messages, and IP voice communications into their web, mobile, and traditional phone applications. DemandResults recently utilized [...]
call marketing, call metrics, call tracking, cloud communications, demandresults, evidence based marketing, lead generation, marketing ROI, marketing tips, SEM, SEO, twilio
by Jesse Davis
on September 15, 2011
in Advertising, Blogging, Content Marketing
One of a content marketer’s goals is to create quality content that drives traffic to a website. But is video-sharing changing what we view as quality content? To quote MSNBC’s Suzanne Choney, “the eyes have it.” Since human beings are visual creatures, it doesn’t surprise me that video-sharing is on the rise. Each year, video-sharing [...]
by Jesse Davis
on August 16, 2011
in Advertising, Branded Content, Content Marketing, Marketing Automation
As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before making each purchase. The rise of evidence-oriented consumers has reshaped the buying cycle and increased the importance of quality content, social media optimization and marketing technology. In Jim Leckinski’s [...]
consumer research, content marketing, evidence based marketing, Google, marketing automation, search engines, SEM, SEO, SMO, social media, social media optimization
by William Tyree
on July 29, 2011
in Content Marketing, Marketing Infographics, Public Relations, Search Engine Optimization (SEO)
This infographic demonstrates how influential PR still is to any industry news site or blog, and then illustrates how SEOs can use PR tactics and improve upon the process by adding additional link value. This concept was first discussed in greater detail on the YouMoz site.
by Jason Walker
on June 3, 2011
in B2C Lead Generation, Content Marketing, Lead Generation, Social Media Marketing
Social Media + Online Shopping = Social eCommerce The world’s fascination with the success of social networking sites such as Facebook and LinkedIn has slowly but surely affected all areas of online business. Social eCommerce, synonymous with the term “social shopping,” simply refers to the integration of social media into traditional online shopping. For [...]
by Haruka Jones
on June 1, 2011
in B2B Lead Generation, B2C Lead Generation, Content Marketing, Evidence-Based Marketing, Marketing Infographics, Measuring ROI
For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]