3 Easy Ways to Optimize Your Calls-to-Action

As marketers, our job in a nutshell is to inspire people to take action. Even if this desired action is to sign up for a webinar, I often imagine that I’m marketing a skydiving excursion, which is to say, that I’m asking people to spend money to jump out of an airplane. After all, at [...]

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5 Ways to Improve Blog Performance

As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Institute (CMI), 60% of B2B businesses surveyed say they plan to increase their content marketing budgets over the next 12 months. One way that brands consistently [...]

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5 Promising Cloud Marketing Solutions

In their song “Cut Your Hair”, the rock band Pavement acerbically mused on the ceaseless stream of bands starting up in their music scene. “I saw another one, just the other day … a special new band,” they sang. Nearly two decades later, Pavement could easily rewrite those lyrics to lampoon the tech scene, since [...]

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Google’s “not provided” Keyword Impact Exceeds 18% Across Tech Sites, 13% In Healthcare

Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]

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Dan Kaplan On Metrics, Marketing Automation and Twilio’s Meteoric Rise [Interview]

Twilio, a  cloud communications company based in San Francisco, is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service that allows web developers to integrate phone calls, text messages, and IP voice communications into their web, mobile, and traditional phone applications. DemandResults recently utilized [...]

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Is Video the Future of Content Marketing?

One of a content marketer’s goals is to create quality content that drives traffic to a website. But is video-sharing changing what we view as quality content? To quote MSNBC’s Suzanne Choney, “the eyes have it.” Since human beings are visual creatures, it doesn’t surprise me that video-sharing is on the rise. Each year, video-sharing [...]

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How Evidence-Oriented Consumers Have Reshaped the Buying Cycle

As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before making each purchase. The rise of evidence-oriented consumers has reshaped the buying cycle and increased the importance of quality content, social media optimization and marketing technology. In Jim Leckinski’s [...]

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How to Build Links Using Infographics

This infographic demonstrates how influential PR still is to any industry news site or blog, and then illustrates how SEOs can use PR tactics and improve upon the process by adding additional link value. This concept was first discussed in greater detail on the YouMoz site.

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What is Social eCommerce?

Social Media + Online Shopping = Social eCommerce The world’s fascination with the success of social networking sites such as Facebook and LinkedIn has slowly but surely affected all areas of online business.   Social eCommerce, synonymous with the term “social shopping,” simply refers to the integration of social media into traditional online shopping. For [...]

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Infographic: A 30 Second Guide to Revenue-Based Marketing

For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]

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