5 Mobile Marketing Tips for Your Business and Productivity Apps

A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with mobile games like Angry Birds, ABI Research predicts that more revenue will be created outside of gaming because of [...]

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How Evidence-Oriented Consumers Have Reshaped the Buying Cycle

As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before making each purchase. The rise of evidence-oriented consumers has reshaped the buying cycle and increased the importance of quality content, social media optimization and marketing technology. In Jim Leckinski’s [...]

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How Sexism Increased Sales for Yorkie

While walking through my local international market at lunch, I stumbled upon one of the candy bars I grew up with in England – the Yorkie. Unlike most other candy bars, the Yorkie’s advertising slogan is relatively shocking. It leads with the tag line, “It’s Not For Girls.” The Yorkie bar was originally conceived as [...]

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Competitive Advantages of Online Video for B2B Marketers

There is no denying that video is taking over the Internet. In recent years, marketers across the globe have discovered creative ways to promote their brands through visual media. One by one, skeptics of the power of online video, have turned into believers of the value video can add to virtually any online experience. Savvy [...]

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Three Powerful Ways to Drive B2B Lead Conversions

White Papers Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day. Just as every patient would prefer to visit a doctor that’s always up on the latest research, business buyers want to feel that they are buying into a knowledge-based [...]

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Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’

Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week (publicly available at http://www2.sandbox.google.com).  So far, Google is not disclosing much about its goals for the new search engine except that it aims to provide more relevant results faster. Google’s Matt [...]

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