Link Building Tips: How to Find Blogs that Accept Comments and Links

This post reveals one of our favorite techniques for discovering social comment marketing opportunities.  When done responsibly, comment marketing on blogs and other social channels isn’t just an opportunity to create value for your brand. It’s also an opportunity to posit yourself as an expert in your niche while earning a contextually relevant link back [...]

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5 Ways to Improve Blog Performance

As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Institute (CMI), 60% of B2B businesses surveyed say they plan to increase their content marketing budgets over the next 12 months. One way that brands consistently [...]

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WordPress Vs. Tumblr: Which Platform is Right for Your Business Blog?

Tumblr is the online equivalent of a boom town. The platform saw 218% year-over-year growth, and every minute, approximately 38,000 tumblogs – short blogs that often contain multimedia – appear on the Tumblr network.  Tumblr doesn’t require self-hosting, and within minutes, you can have your own blog. Given all that, it seems that Tumblr would be an obvious [...]

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What’s Trending’s Shira Lazar Gets Social [INTERVIEW]

Television and Web personality, video blogger and social media expert Shira Lazar embodies the evolution of entertainment journalism. Though she possesses the interviewing and reporting chops of a traditional entertainment reporter, she also has her finger on the pulse of the tech space and is adept at communicating with Web 2.0 audiences. As the creator, [...]

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Is Video the Future of Content Marketing?

One of a content marketer’s goals is to create quality content that drives traffic to a website. But is video-sharing changing what we view as quality content? To quote MSNBC’s Suzanne Choney, “the eyes have it.” Since human beings are visual creatures, it doesn’t surprise me that video-sharing is on the rise. Each year, video-sharing [...]

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The Myth of the Chief Listening Officer

The first time the concept of a CLO came onto my rader was in 2007, when eConsultancy published an article called “Introducing the Chief Listening Officer.” Contrary to its title, the article was not actually a demand for companies to begin filling that precise position, but was instead an early call for brands to view [...]

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Why the Most Popular WordPress Plugins Are SEO-Centric

What is the most striking about the list of 25 Most Commonly Used WordPress Plugins –published by Line25.com, a blog focusing on web design–is how little the plugins actually have to do with actual web design. Instead, the list is topped by the “All-In-One SEO Pack” and followed by “Google XML Site Map.” The rest of [...]

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New Evidence Suggests Polling Can be Effective in Identifying Social Influencers

Social media marketers are continually confronted with the same question – where and how do we plant the seeds that will make campaigns “go viral?” How do we identify consumers that will be truly powerful brand advocates? A Marketing Science Institute Report suggests that theories about the value of identifying well-connected influencers who are centrally located [...]

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Is Amazon’s Kindle Ushering in a New Era of Paid Content?

In today’s Silicon Valley Insider, Henry Blodget observes that Amazon Kindle owners don’t seem to balk at the idea of paying for content. Although his observation is merely a person anecdote, it’s worth nothing that industry analysts estimated total eBook reader sales (including Kindle, Sony eReader and others) at well over a million units in 2008, and [...]

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How the News Media Collapse Could Starve Web Marketing

Nobody seems to know the exact number of news media jobs that have been cut during the current recession, but it’s safe to say that there are tens of thousands of fewer working journalists in America today than there were this time last year. Virtually every major online and print newspaper has been cut to [...]

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