Google Bid-Per-Call Announcement Validates Call Metrics

As evidence-based marketers, we strive for complete visibility. Though clicks can be an excellent way to prove the impact of marketing engagements, they are not without their limitations. For many B2B and B2C companies, a sizable percentage of conversions occur offline, via the telephone. Though we have used call tracking solutions with several of our [...]

0 Comments , , , , , ,

Dan Kaplan On Metrics, Marketing Automation and Twilio’s Meteoric Rise [Interview]

Twilio, a  cloud communications company based in San Francisco, is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service that allows web developers to integrate phone calls, text messages, and IP voice communications into their web, mobile, and traditional phone applications. DemandResults recently utilized [...]

1 Comments , , , , , , , , , , ,

Online Sales Leads: The Difference an Hour Makes

A recent report from eMarketer shows that businesses are courting online sales leads more aggressively than ever before. Yet new data from Harvard Business Review (HBR) indicates that most companies are failing to follow up with these leads as fast as they should be. These reports reinforce the fact that there needs to be greater [...]

0 Comments , , , , , ,

How Can I Track Whitepaper Downloads using Google Analytics?

Capturing visitor information and usage statistics for your website is a breeze when using Google Analytics (GA). A native feature of GA known as Event Tracking allows you to easily track downloads for PDF files like whitepapers and case studies. Not only can you report on the volume of downloads, but using the advanced segmenting [...]

0 Comments , , , ,

Infographic: A 30 Second Guide to Revenue-Based Marketing

For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]

0 Comments , , , , ,

Infographic: B2B Lead Nurturing Guide

  Any good marketer wants to funnel their leads through the sales cycle as quickly as possible – the hard task is understanding the right amount of touches it takes. For a 60 day sales cycle, we’d start by nurturing a lead the following ways: Day 1: Introductory Phone Call Day 2: Follow Up Email [...]

0 Comments , , , , , ,

Competitive Advantages of Online Video for B2B Marketers

There is no denying that video is taking over the Internet. In recent years, marketers across the globe have discovered creative ways to promote their brands through visual media. One by one, skeptics of the power of online video, have turned into believers of the value video can add to virtually any online experience. Savvy [...]

0 Comments , , , ,

Leads From Bing Yielding Higher Value

A few months ago, we reported that Bing paid search ads were yielding more leads at less cost for select clients in the healthcare and legal professions. Today Search Engine Roundtable’s Chris Boggs reported higher revenue from Bing and Yahoo for four client sites, with Google lagging in third, despite much higher search volume. This is consistent with what [...]

1 Comments , ,

New Approaches to Business Model Generation

If you’re like us, you’re constantly thinking about new ways to create value for customers, and how to improve or transform your business. Recently, DemandResults CEO Howard Brown had a chance to participate in a one-of-a-kind project that would amount to a global brain-dump on a canvas approach to business model innovation. The project is [...]

0 Comments , ,

B2Bs To Increase Social Media Spend

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise. Planned social media spend on B2B services in the next 12 months jumped to 11% in 2010, [...]

0 Comments , , , , , , , ,