CMO Survey Validates Integrated Evidence-Based Marketing Agencies

The Chief Marketing Officer (CMO) Council has just released a report entitles “More Gain, Less Strain” on client/agency effectiveness. The report clearly shows that brands and marketing technologists alike are are becoming increasingly disillusioned with traditional ad agencies. For the report, the CMO Council surveyed 6,000 corporate marketers. The results were dramatic. Only 9% of [...]

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Rethinking Twitter Marketing: What Works, and What Doesn’t?

As of late, it seems that the world is obsessed with big data, and what to do with it. Within the next few weeks, you’re likely to hear more astounding facts about data. Every few months since 2008, analysts have been proclaiming that more data was generated in that particular year than in the previous [...]

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How Call Tracking is Changing Marketing

Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]

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An Illustrated Guide to Optimal SEO Process [INFOGRAPHIC]

Several weeks ago, we guest blogged on ProBlogger about SEO Automation, discussing redundant optimization tasks that were probably best left to tools, with the goal of getting more time to focus on actual strategy and execution. We also published an SEO automation infographic that was created by our SEO for Salesforce product team, which appears [...]

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The Social Business: From Data to Insight to Action

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

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Mystery Shopper Campaigns: Which Metrics Matter?

Your sales team is your front line. They are your strikers, your power forwards and your running backs. As evidence-based marketers we spend ample time generating leads, but in the end, we can only bring leads to Sales. It’s up to the sales team to escort them through the sales funnel. Though it would be [...]

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Google Bid-Per-Call Announcement Validates Call Metrics

As evidence-based marketers, we strive for complete visibility. Though clicks can be an excellent way to prove the impact of marketing engagements, they are not without their limitations. For many B2B and B2C companies, a sizable percentage of conversions occur offline, via the telephone. Though we have used call tracking solutions with several of our [...]

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Social Media Scoring: How to Find Key Influencers

As evidence-based marketers, we are necessarily preoccupied with scoring leads. But as we develop social CRM strategies, lead scoring must be extended to include a means of measuring social media influence. As a Worldcom Public Relations Group survey shows, social media is claiming a bigger slice of marketing budgets. In order to maximize social ROI, [...]

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Adam Greco Talks Web Analytics and CRM Integration [INTERVIEW]

Adam Greco has long been a visionary leader in the web analytics industry. He began his career managing the website for the Chicago Mercantile Exchange, became one of the founders of the Omniture Consulting group, and then served as Senior Director of Web Analytics at Salesforce.com. Now, as a senior partner at Web Analytics Demystified, [...]

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Go Local with SEO: Geographic Based Keyword Rankings

Following Google’s announcement to launch universal search in 2007, there has been a rapid and continual evolution to improve user experience via personalization. While these improvements create a more engaging search experience for users, the task of monitoring keyword rankings has become increasingly complex. SEO strategists looking for ways to get a better handle on [...]

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