5 Promising Cloud Marketing Solutions

In their song “Cut Your Hair”, the rock band Pavement acerbically mused on the ceaseless stream of bands starting up in their music scene. “I saw another one, just the other day … a special new band,” they sang. Nearly two decades later, Pavement could easily rewrite those lyrics to lampoon the tech scene, since [...]

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Is Video the Future of Content Marketing?

One of a content marketer’s goals is to create quality content that drives traffic to a website. But is video-sharing changing what we view as quality content? To quote MSNBC’s Suzanne Choney, “the eyes have it.” Since human beings are visual creatures, it doesn’t surprise me that video-sharing is on the rise. Each year, video-sharing [...]

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How Evidence-Oriented Consumers Have Reshaped the Buying Cycle

As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before making each purchase. The rise of evidence-oriented consumers has reshaped the buying cycle and increased the importance of quality content, social media optimization and marketing technology. In Jim Leckinski’s [...]

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How Sexism Increased Sales for Yorkie

While walking through my local international market at lunch, I stumbled upon one of the candy bars I grew up with in England – the Yorkie. Unlike most other candy bars, the Yorkie’s advertising slogan is relatively shocking. It leads with the tag line, “It’s Not For Girls.” The Yorkie bar was originally conceived as [...]

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How Can I Track Marketing Performance from Print Collateral?

So the source material of your latest marketing campaign is non-digital – a flyer, print catalog or magazine ad. Most marketers would simply shrug at the thought of doing any performance tracking. If they want performance metrics, let them build a mobile app. Well, Marie Antoinette,  there are always ways to track results. It’s easier than [...]

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Leads From Bing Yielding Higher Value

A few months ago, we reported that Bing paid search ads were yielding more leads at less cost for select clients in the healthcare and legal professions. Today Search Engine Roundtable’s Chris Boggs reported higher revenue from Bing and Yahoo for four client sites, with Google lagging in third, despite much higher search volume. This is consistent with what [...]

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Objections to Online Tracking Point to Opportunities in Search Marketing

A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes. Despite questions devised by professors from the University of California at Berkley and the [...]

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Google AdWords Unveils New “Opportunities” Tab

Domestic AdWords users discovered a new item in their AdWords top navigation this week – a beta tab called”Opportunities.” This effort appears to be Google’s strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find. Upon clicking the opportunities tab, you’ll [...]

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Using Social Media to Create Mobile App Buzz

Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone. Until [...]

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Teens Don’t Tweet: What it Means for Social Media Marketing

This week Neilson proved with numbers what many have suspected anecdotally: there are very few teens on Twitter. Furthermore, there are very few users who are still in college. Just 16% of Twitter users are under 25 years old, and just 10% of Tweetdeck users are under 25. It’s fair to ask the obvious question: [...]

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