How to Build Links Using Infographics

This infographic demonstrates how influential PR still is to any industry news site or blog, and then illustrates how SEOs can use PR tactics and improve upon the process by adding additional link value. This concept was first discussed in greater detail on the YouMoz site.

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New Evidence That Quality Content Will Rule The Web

By now we are all familiar with Google’s aggressive push to improve the quality of its search results. So far, it has implemented ranking algorithm changes that sought to punish content farms, many of which published thousands of articles a week with the primary goal of ranking well in search results in order to display [...]

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How Nofollow Links Can Help You in Google Search Rankings

If you routinely follow SEO blogs and research, many of the findings in the 2011 edition of SEOMoz’s Ranking Factors report are not surprising. But one element concerning the beneficial use of nofollow was downright shocking, and we can’t wait to start experimenting with it. As explained in a previous post over on the SEO [...]

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The Myth of the Chief Listening Officer

The first time the concept of a CLO came onto my rader was in 2007, when eConsultancy published an article called “Introducing the Chief Listening Officer.” Contrary to its title, the article was not actually a demand for companies to begin filling that precise position, but was instead an early call for brands to view [...]

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How Can I Track Marketing Performance from Print Collateral?

So the source material of your latest marketing campaign is non-digital – a flyer, print catalog or magazine ad. Most marketers would simply shrug at the thought of doing any performance tracking. If they want performance metrics, let them build a mobile app. Well, Marie Antoinette,  there are always ways to track results. It’s easier than [...]

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The 12 Best Evidence-Based Marketing Tools

Expensive wines taste better. That was the conclusion drawn by Freakonomics authors Steven D. Levitt and Stephen J. Dubner after reviewing a series of studies that asked wine drinkers to rate wines when presented with price points that were intentionally misleading. While that makes for an interesting study in sociology, it’s not quite enough information [...]

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"Customers are positive [sic] influenced by reviews that describe factual characteristics of hotels, and do not want to read personal stories of reviewers."
Li, Ghose and Impeirotis

This quote, from a study performed by NYU researchers developing new models for consumer product reviews, may have interesting implications for sites selling certain types of consumer products. Can consumers be led, through site page structures or other means, to provide more helpful reviews?

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Check Out Our New SEO for Salesforce Video

At long last, the new marketing video for the upcoming release of SEO for Salesforce 2.0 is available.    SEO for Salesforce is an SEO automation app that enables marketers to improve SEO performance with revenue-based strategies. SEO for Salesforce is the first SEO app that works seamlessly within the Salesforce.com CRM, where many companies [...]

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3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords

In our last blog post, we revealed that DemandResults has reaped 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests. To recap, our tests were across a handful of clients in the legal and healthcare industries on a cumulative spend of about $500,000. While we’re confident in our data analysis, [...]

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Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords

Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested. In late 2009, DemandResults began using Bing for legal industry [...]

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