5 Promising Cloud Marketing Solutions

In their song “Cut Your Hair”, the rock band Pavement acerbically mused on the ceaseless stream of bands starting up in their music scene. “I saw another one, just the other day … a special new band,” they sang. Nearly two decades later, Pavement could easily rewrite those lyrics to lampoon the tech scene, since [...]

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David Barad on the Future of Facebook Marketing [Interview]

Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan base through an integrated suite of applications and features. As Senior Vice President of Marketing and Business Development at Fan Appz, David Barad keeps his clients [...]

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How To Conduct An Effective Mystery Shopping Campaign

Our recent article on mystery shopping explained some metrics that you should consider when conducting a mystery shopping campaign. We wanted to expand on the subject, drawing upon our experiences working with clients, to discuss how you should actually go about actually planning an evidence-based campaign from start to finish. Step 1: Define Goals Mystery [...]

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Mystery Shopper Campaigns: Which Metrics Matter?

Your sales team is your front line. They are your strikers, your power forwards and your running backs. As evidence-based marketers we spend ample time generating leads, but in the end, we can only bring leads to Sales. It’s up to the sales team to escort them through the sales funnel. Though it would be [...]

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The Psychology of Color: How a Color Change Caused 50% More Clicks

“The world is a carousel of color.” So proclaimed the theme song to Walt Disney’s 1954 television program, “The Wonderful World of Color.” As we ride around on this so-called carousel, it’s only natural for us to be stirred and moved by the colors that swirl around us. Have you ever felt pacified by a [...]

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Google Bid-Per-Call Announcement Validates Call Metrics

As evidence-based marketers, we strive for complete visibility. Though clicks can be an excellent way to prove the impact of marketing engagements, they are not without their limitations. For many B2B and B2C companies, a sizable percentage of conversions occur offline, via the telephone. Though we have used call tracking solutions with several of our [...]

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Cause Marketing: Moving Beyond Corporate Slacktivism

Earlier this year, Timothy Ogden wrote an article entitled, “Why Cause Marketing Can Actually Backfire.” The article, published on Forbes.com, asks the question: is cause marketing good for brands? Ogden also seeks to transcend a corporate agenda by implying that cause marketing is doing more harm than good to the world at large. Of course, [...]

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Social Media Scoring: How to Find Key Influencers

As evidence-based marketers, we are necessarily preoccupied with scoring leads. But as we develop social CRM strategies, lead scoring must be extended to include a means of measuring social media influence. As a Worldcom Public Relations Group survey shows, social media is claiming a bigger slice of marketing budgets. In order to maximize social ROI, [...]

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Social CRM: Winning the Battle of the Brands

Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers they are eager to embrace automation technology and ramp up engagement strategies to “out-post” the competition. But an IBM study entitled “From Social Media to [...]

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Dan Kaplan On Metrics, Marketing Automation and Twilio’s Meteoric Rise [Interview]

Twilio, a  cloud communications company based in San Francisco, is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service that allows web developers to integrate phone calls, text messages, and IP voice communications into their web, mobile, and traditional phone applications. DemandResults recently utilized [...]

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