3 Easy Ways to Optimize Your Calls-to-Action

As marketers, our job in a nutshell is to inspire people to take action. Even if this desired action is to sign up for a webinar, I often imagine that I’m marketing a skydiving excursion, which is to say, that I’m asking people to spend money to jump out of an airplane. After all, at [...]

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5 Mobile Marketing Tips for Your Business and Productivity Apps

A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with mobile games like Angry Birds, ABI Research predicts that more revenue will be created outside of gaming because of [...]

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CMO Survey Validates Integrated Evidence-Based Marketing Agencies

The Chief Marketing Officer (CMO) Council has just released a report entitles “More Gain, Less Strain” on client/agency effectiveness. The report clearly shows that brands and marketing technologists alike are are becoming increasingly disillusioned with traditional ad agencies. For the report, the CMO Council surveyed 6,000 corporate marketers. The results were dramatic. Only 9% of [...]

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Is Nimble Poised to Become the Definitive Lightweight CRM?

The social media explosion has rocketed forth an interminable cosmos of real-time data, waiting to be leveraged by agile marketers. If correctly mined, then social data can beget actionable insight. While larger customer relationship management (CRM) solutions like Salesforce and Oracle can help brands with complex tasks like lead forecasting, Nimble CEO Jon Ferrara feels [...]

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5 Ways to Improve Blog Performance

As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Institute (CMI), 60% of B2B businesses surveyed say they plan to increase their content marketing budgets over the next 12 months. One way that brands consistently [...]

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Apple’s Siri Reinforces a Need for Local SEO

Recently, AJ Kumar wrote an article in Entrepreneur entitled “How Apple’s Siri Could Destroy Local SEO.” It explains that Apple’s voice recognition app Siri will reduce the number of traditional local searches. Instead, queries will be directed to the app, which will then will display arbitrary search results. While Kumar’s article is thoughtful, its title [...]

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Marketing Trend: Mobile Design Dictating Web Design

With over a billion smartphones in use, it’s hard not to scoff and turn up my brow when I read the words “mobile is the future.” According to Socialnomics, half of all searches are conducted on mobile devices. Make no mistake: mobile is the present. Of course mobile technology will play an incremental role as [...]

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WordPress Vs. Tumblr: Which Platform is Right for Your Business Blog?

Tumblr is the online equivalent of a boom town. The platform saw 218% year-over-year growth, and every minute, approximately 38,000 tumblogs – short blogs that often contain multimedia – appear on the Tumblr network.  Tumblr doesn’t require self-hosting, and within minutes, you can have your own blog. Given all that, it seems that Tumblr would be an obvious [...]

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How Call Tracking is Changing Marketing

Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]

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The Social Business: From Data to Insight to Action

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

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