Go Local with SEO: Geographic Based Keyword Rankings

Following Google’s announcement to launch universal search in 2007, there has been a rapid and continual evolution to improve user experience via personalization. While these improvements create a more engaging search experience for users, the task of monitoring keyword rankings has become increasingly complex. SEO strategists looking for ways to get a better handle on [...]

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How Can I Track Whitepaper Downloads using Google Analytics?

Capturing visitor information and usage statistics for your website is a breeze when using Google Analytics (GA). A native feature of GA known as Event Tracking allows you to easily track downloads for PDF files like whitepapers and case studies. Not only can you report on the volume of downloads, but using the advanced segmenting [...]

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What is Social eCommerce?

Social Media + Online Shopping = Social eCommerce The world’s fascination with the success of social networking sites such as Facebook and LinkedIn has slowly but surely affected all areas of online business.   Social eCommerce, synonymous with the term “social shopping,” simply refers to the integration of social media into traditional online shopping. For [...]

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Competitive Advantages of Online Video for B2B Marketers

There is no denying that video is taking over the Internet. In recent years, marketers across the globe have discovered creative ways to promote their brands through visual media. One by one, skeptics of the power of online video, have turned into believers of the value video can add to virtually any online experience. Savvy [...]

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