As marketers, our job in a nutshell is to inspire people to take action. Even if this desired action is to sign up for a webinar, I often imagine that I’m marketing a skydiving excursion, which is to say, that I’m asking people to spend money to jump out of an airplane. After all, at [...]
The growing demand for WiFi has birthed a new reality called Mobile Darwinism. According to The iPass Global Mobile Workforce Report, technology and data consumption are rapidly evolving at a rate that makes it difficult for mobile networks to adapt. Those who fail to meet these new demands will quickly fall behind the herd. We [...]
This post reveals one of our favorite techniques for discovering social comment marketing opportunities. When done responsibly, comment marketing on blogs and other social channels isn’t just an opportunity to create value for your brand. It’s also an opportunity to posit yourself as an expert in your niche while earning a contextually relevant link back [...]
A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with mobile games like Angry Birds, ABI Research predicts that more revenue will be created outside of gaming because of [...]
The Chief Marketing Officer (CMO) Council has just released a report entitles “More Gain, Less Strain” on client/agency effectiveness. The report clearly shows that brands and marketing technologists alike are are becoming increasingly disillusioned with traditional ad agencies. For the report, the CMO Council surveyed 6,000 corporate marketers. The results were dramatic. Only 9% of [...]
The social media explosion has rocketed forth an interminable cosmos of real-time data, waiting to be leveraged by agile marketers. If correctly mined, then social data can beget actionable insight. While larger customer relationship management (CRM) solutions like Salesforce and Oracle can help brands with complex tasks like lead forecasting, Nimble CEO Jon Ferrara feels [...]
As of late, it seems that the world is obsessed with big data, and what to do with it. Within the next few weeks, you’re likely to hear more astounding facts about data. Every few months since 2008, analysts have been proclaiming that more data was generated in that particular year than in the previous [...]
As Google’s algorithms continually reinforce the need for consistent quality content for SEO purposes, more brands are starting to act like publishers. According to a report by Content Marketing Institute (CMI), 60% of B2B businesses surveyed say they plan to increase their content marketing budgets over the next 12 months. One way that brands consistently [...]
Recently, AJ Kumar wrote an article in Entrepreneur entitled “How Apple’s Siri Could Destroy Local SEO.” It explains that Apple’s voice recognition app Siri will reduce the number of traditional local searches. Instead, queries will be directed to the app, which will then will display arbitrary search results. While Kumar’s article is thoughtful, its title [...]
Over the past year, web publishers across nearly all industries have been noticing visits from iPad ratchet up significantly. This is especially true if you’re in tech, fashion or another business that attracts an upmarket clientele. With good reason, you’ve been thinking about how to create an awesome experience for your iPad visitors. But according [...]
